The Emirates Authority For Standardization & Metrology, otherwise known as ESMA, is a Federal Authority that ensures the quality of goods entering the UAE market. Local and imported products are verified for compliance against National Standards meaning anyone looking to sell products in the UAE has to obtain ESMA approval before legal sale.

ESMA ultimately determines whether branded e-liquid products are accredited for sale in the UAE. The regulatory compliance standards they set out require significantly re-designing product packaging .

We understand that regulation can mean more red tape and bureaucracy, especially for younger businesses entering a new marketplace. However, our industry-leading expertise ensures that all My Vapery e-liquid products are fully compliant and approved by the governing body ESMA.

If you’re currently smoking over 20 a day, you’ll need a high strength nicotine dosage to start things off. Take a look at our Podsalt Fusion range for high intensity Nicotine Shots at 30mg/ml available in a range of Amazing flavours. For you medium smokers on 10 to 20 cigarettes a day, we recommend trying a Nicotine strength between 12-18mg/ml. We’ve developed an exciting list of freebase brand options you can choose from with a huge range of flavours. We recommend that lighter smokers on less than 10 cigarettes a day should consider using low intensity nicotine-based e-liquids. Check out our premium Doozy and JustJuice range with a selection of 8 delicious flavours to choose from, offering a low intensity 3mg/ml of nicotine.